Care HQ

 I was approached by my friend Madison to develop branding materials and a logo for her startup: CareHQ. She’s developing a platform to provide the market's most comprehensive resource for caregivers. After her brother died suddenly, Madison stepped up to be the caregiver for her family and again when her close friend was diagnosed with cancer. Thus, she wanted to create a brand aesthetic that was functional yet uplifting for a customer who is likely facing a difficult time in their life.

I also designed an in-depth brochure for the company.

During my time at, I developed social media content, website graphics, and woven designs. I created thee instagram stories to promote their “Good Intentions” series which launched around a collection of necklaces. The necklaces are compiled in a gif below that I made for the website. I selected each quote for each necklace and created each of the stories above.

Rough Draft Notebook: Try Again

I designed this notebook for as a part of their stationery main collection. I wanted to reflect the company’s message of perseverance, acceptance, and humility. Most of their notebooks feature uplifting phrases, encouraging their customers to stay positive and focus on their goal(s) - and to do so fashionably of course!

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